With over 15 years of work experience in advertising, Yaa Boateng has rose the ranks to become the celebrated creative and brand specialist that she is today. Tune in as she and Andrea speak about the importance of great creative work that is rooted in consumer truth and cultural context in building a brand. She also shares her creative process and tips that could inspire in creating great campaigns.
#BRANDOVERCOFFEE Conversations are with different experts and inspiring individuals. They may be different in what they do but they all share one thing in common – they all create, develop and nurture brands. And these conversations will highlight not only their expertise but also their experiences to help answer some of your questions. And inspire you to take your business to greater heights. Hosted by Andrea Arañador-Ferri, CEO of THEKRE8TIV Brand Studio.
