Since 2009, Lamia Asag-Gau has been taking on different roles at Unilever. Currently based in Singapore, she is the Global Brand Manager for the beauty brand Lux. On this episode, Lamia and Andrea speak about brand purpose – its importance, the challenges in crafting one and some great examples of purpose done right. Lamia also generously shares her experience and tips that businesses could learn from as they create their own brand purpose.
#BRANDOVERCOFFEE Conversations are with different experts and inspiring individuals. They may be different in what they do but they all share one thing in common – they all create, develop and nurture brands. And these conversations will highlight not only their expertise but also their experiences to help answer some of your questions. And inspire you to take your business to greater heights. Hosted by Andrea Arañador-Ferri, CEO of THEKRE8TIV Brand Studio.
