With the cut-throat competition in the beauty business and being new in the game, the biggest challenge of this skincare brand was the lack of knowledge how to properly position their brand and successfully gain traction. So they decided to partner with THEKRE8TIV Brand Studio in order to acquire new customers and generate more revenue.
Before launching the paid social campaign, we conducted a comprehensive brand and competitive audit.
We refocused their brand positioning to stand out in the very competitive beauty market. In order to gain credibility, critical for a new player, we also used brand-focused consumer stories that resonated with the target audience.
After testing the winning creative, messaging and hook…we then thoughtfully targeted potential customers with brand-focused, compelling and engaging ads.
We were able to successfully deliver the following results…
– Increased revenue by 2X
– Decrease their cost per acquisition by 9X
– Achieving all-time high business results within 8 weeks!
What started as a small player with limited knowledge on how to compete especially with the bigger giants is now ready to scale further as a successful eCommerce business. Most importantly, this beauty brand continuously gains new customers, increases their loyal base and generates revenue that the management team always proudly exclaims, “We can now confidently compete with the L’Oreals fo the world!”
