Given the company’s traditional / offline background, yet with the pressure of expanding their customer base, two big challenges of this B2B brand were : the lack of knowledge how to enter / grow in the digital space and attract new potential customers (by driving traffic to their website). This is the task of their partnership with THEKRE8TIV Brand Studio.
We first ran an audit on the brand to assess its potentials and opportunities online. Using the audit results, we then crafted a Result-Driven Game Plan highlighting our recommended strategy to generate traction among its relevant target audience.
Then, we thoughtfully targeted potential customers on LinkedIn to raise brand and product awareness while testing creative variations, messaging and hooks to strike a balance of brand-focused, compelling and engaging ads.
As we complemented our paid social campaign with Google paid search along with constantly optimising the website to be lead generation-ready, it resulted to more product and brand discovery among relevant target audience, a more efficient use of our media spend and warm leads for the sales team to nurture and turn into customers.
Through the use of LinkedIn and Google, we were able to successfully deliver the following initial results within 60 days…
-3.5X increase in number leads generated for Month 2 vs Month 1
-98% of website traffic generated are new visitors
-Engaged website visitors with 4.81 pages / session (average)
It is an achievement to help a traditional B2B German company boost their sales team’s performance in generating leads and expanding their customer base. And having seen that they have quality website visitors from other countries, we are now strategically expanding their sales efforts beyond Germany.
