For a decade now, Mayra Hurtado has been helping one of the biggest global sports brands ensure its continued success in Southeast Asia. Her role as the Senior Director for Concept to Consumers is important to consistently put the customer at the centre of everything that the brand does. In this episode, Mayra and Andrea discuss why having a customer-first approach is important to sustain a business. We also hear her thoughts on the struggles and what it takes for a brand to remain customer-centric.
#BRANDOVERCOFFEE Conversations are with different experts and inspiring individuals. They may be different in what they do but they all share one thing in common – they all create, develop and nurture brands. And these conversations will highlight not only their expertise but also their experiences to help answer some of your questions. And inspire you to take your business to greater heights. Hosted by Andrea Arañador-Ferri, CEO of THEKRE8TIV Brand Studio.
